The Story
From problem to daily decisions
Why SADA, and what it delivers — at a glance.
The Problem
85% of your calls — no one ever hears
Saudi contact centers manually review only 10–15% of calls. The rest is lost: violations undetected, agents not improving, customers churning silently. Manual QA is expensive and doesn't scale.
The Idea
SADA hears every call and learns from it
Sovereign platform on HUMAIN ALLaM that scores 100% of calls on 6 weighted axes, builds a coaching plan for each agent, and warns before a customer churns. All data stays in-Kingdom per NDMO.
Evaluation on weighted
Every call, automatically, within minutes. SADA transcribes with speaker separation, scores on six axes, and outputs a /100 result.
Full customer profile
Mood, open complaints, and
Coaching plans with numeric goals
per agent + custom target
Three categories that update themselves
Agent evaluation & leaderboard
Team ranking and quarter-over-quarter compare
Customer evaluation &
Satisfaction, tone, complaints, and likelihood of losing the customer
Create a scenario, let AI improve it
Upload a document, SADA generates a complete evaluation scenario. AI suggests improvements; you accept or reject.
A continuous 4-stage cycle
From angry to satisfied — moment-by-moment